The induction week was very eventful (and stressful too). However I have gained so much knowledge and met so many inspiring people that writing about it will just put a smile on my face! One of the best times I had that week was when Spob who is the Head of Professional Development at Illamasqua came in to talk about the brand and the industry. The talk was so inspiring and motivating, it definitely changed my way of thinking about my career. There was also a look that was demonstrated on a model by one of the members of the Illamasqua team. That was very helpful and educational because every product that was used was also talked about.
We also had a workshop with Illamasqua in which we were told to create a look of a character of our choice. My group decided to do one of the 7 deadly sins.
The story of our character: "When Envy opened the Pandora's box, her once innocent beauty was diminished and what once was a pain to her jealous eyes- was now her new found confidence".
Our group consisted of 5 people, and I am very proud to say we were the winners!
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We have also had a Charles Fox member come in and talk about their amazing products. It made me feel like I started to understand make up more and see how much more it can mean. We had a chance to have a look at the products ourselves and then order whatever we wanted to get. I have ordered a corrector pen, lip brush and a translucent waterproof powder. All those products seemed to present themselves so amazingly that I could not resist! I really enjoyed this seminar and did not want it to end!
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The other bit of the induction week (that most definitely was a creative & fun experience) was when we did masks. We had the right to be as creative as we wished, which made me feel like there was no boundaries! The masks had to somehow reflect us in 5 years.
Outcome :
I put a lot of neon colours on my paper 'face'. This is because I wanted them to represent the catwalk and the abstract make up that it involves. I have also put glitter all over the lips (which you can't really see!) to make them stand out.
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I have also done research to find out about the main & biggest make up brands, i.e what makes them successful and what are their hero products. First counter I went to was Bobbi Brown. While talking to them, I found out that this particular brand is not specifically aimed at any groups of people and is pretty much commercial and for everyone.
Their counters are very organised and everything is visible. It is easy to find whatever you are looking for. All the make up brushes are there too, in case a customer does not have anything to apply the make up with, which I think is a very good and effective element of this counter.
The photo on the left shows all of their best sellers.
These are:
- Lip Colour, Creamy Lip Colour & Rich Lip Colour
- Long-wear Cream Shadow Stick, Long-wear Cream Shadow & Eye Shadow
- Pot Rouge for Lips & Cheeks
- Skin Foundation SPF 15, Moisture Rich Foundation SPF 15, Long Wear Even Finish Foundation
- Hydrating Face Cream
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The next counter I stopped at was MAC (Of course!). Every one knows their stuff is laid out very nicely and has been very well thought through. All the colours of EVERYTHING are displayed on the counter which gives you a chance to see if it is really what you are looking for. This is definitely a big plus as it allows the customers to think 'at least I know what I am buying = I will be happy with it'. MAC is not aimed at a particular group of people. That I think is because they really do offer a wide range of products and there is something for everyone.
As you can see in the photos, there is a lot to choose from. What I also like about MAC is how colourful it is and that creates an atmosphere that just makes you want to stay there! Their hero product is said to be Ruby Woo, which is a lipstick in a deep shade of red. (Pictured below)
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| MAC lipstick-Ruby Woo |
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Next stop was Benefit! It is a brand that a lot of my friends who are also my age use, so I automatically assumed it was aimed at us- young adults. I was not wrong! I think the look of their products reflects the taste that would attract this specific type of clients. Different shades of cream and pink create thing gentle and feminine look, which I think works really well. Their hero product is their mascara, which is known for its effectiveness. I think this product makes the brand look very authentic and therefore gives it a good name.
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The last counter was Laura Mercier. This counter definitely felt a lot more sophisticated then the others. It felt like it was made for classy,elegant middle aged + women. All the products were displayed very nicely and all the basic brushes were put right behind the top shelf, which is very handy because they were very visible.
Their best sellers are pictured on the right:
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